About YES Events
Built By Event Strategists, For Coaches Who Refuse To Settle
YES Events exists for one reason: online coaches deserve a production partner who understands their business model, not just their banquet order. Our mission is to turn every live event into a measurable growth engine — our vision is to become the trusted event partner for every ambitious coaching brand in the industry.
Our Story
Why We Built YES Events For The Coaching Industry
YES Events was founded after watching too many talented coaches pour six figures into live events that impressed the room but failed to move the business forward. Generic event planners understood catering and staging — they didn't understand offer stacks, enrollment psychology, or why the back-of-room close matters more than the centerpiece.
We built an agency from the ground up to close that gap: strategists who speak the language of coaching businesses, production teams who understand that a live event is a revenue instrument, and a process engineered specifically around the way coaches sell, scale, and retain clients.
Today, that same philosophy drives every engagement — proven strategy, disciplined execution, and a relentless focus on the outcomes our clients actually need.
Expertise
Every strategist on our team has produced high-stakes coaching events — we know the difference between an agenda that entertains and one that converts.
Partnership
We embed with your team long before doors open, aligning on offer strategy, audience psychology, and revenue goals — not just logistics.
Results-Driven
We measure success in enrollments, retention, and lifetime value — not applause. Every decision is made against the numbers that matter to your business.
Our Specialization
Why We Specialize In Coaching Events
Coaching businesses run on a different engine than retail, hospitality, or corporate events. Attendees aren't just guests — they're prospects, clients, and advocates whose experience directly drives enrollment, renewal, and referral revenue. Understanding that model isn't optional; it's the entire job.
Our team has spent years inside the coaching industry — building agendas around offer reveals, structuring rooms for maximum conversion, and calculating event ROI against lifetime client value rather than ticket price alone. That depth of experience means fewer surprises, faster planning cycles, and events built to perform.
- Deep familiarity with coaching offer stacks and enrollment mechanics
- Event ROI modeling tied to client lifetime value, not just attendance
- Agendas engineered around trust-building and conversion moments
Our Team
Strategists Who Have Built Coaching Events From The Ground Up
Every team member brings direct, hands-on experience inside the coaching industry — not generic event management credentials.
Our Track Record
Milestones That Reflect Real Results
150+
Events Produced
80+
Coaches Served
45,000+
Attendees Reached
6
Years of Growth
2019
YES Events Founded
Launched with a single mission: build event production designed specifically for the coaching industry's business model.
2021
50th Event Milestone
Crossed 50 produced events, refining a proven methodology for enrollment-driven agendas and multi-day retreats.
2023
Industry Recognition
Named a preferred event partner by multiple coaching mastermind networks for consistent ROI performance.
2025
150+ Events & Counting
Now trusted by 80+ coaching brands, with a growing team of strategists dedicated exclusively to this industry.
Our Approach
A Methodology Built For Measurable Event Success
Our philosophy is simple: an event only succeeds if it moves your business forward. Every step of our process exists to protect that outcome.
Strategic Discovery
We start by understanding your offer stack, audience, and revenue goals — the event blueprint is built around your business model, not a template.
Enrollment-Focused Design
Every agenda, room flow, and staging decision is engineered around conversion moments, trust-building, and the psychology of your buyer.
Flawless Execution
Our production team manages logistics on-site so you and your team can focus entirely on delivering value and closing the room.
ROI Review
After the event, we measure results against enrollment, retention, and lifetime value — then feed those insights into your next event.
Credentials & Recognition
Trusted Across The Coaching Industry
Certified Event Professionals
Our lead planners hold accredited event management certifications.
Preferred Venue Partnerships
Established relationships with premium venues across major coaching markets.
Mastermind Network Partner
Trusted event partner for multiple coaching mastermind and mentorship communities.
Industry Speaking Engagements
Our strategists regularly present on event ROI at coaching industry conferences.
Ready To Build An Event That Actually Grows Your Business?
Explore what we offer or reach out directly — our team is ready to map out a strategy built around your coaching business.